The first website I ever made

About Populearn

I learned to code by coding, and I'm confident you can too!

Welcome to Populearn! I'm Jeremy, and in 2009 I quit my job at the Canadian Embassy and taught myself to code. Now I'm earning 100% of my income from my websites, and since I did it I know you can too :)

My teaching methodology

Let's be realistic. You're not going to read a programming textbook... and you're probably not going to want to watch 80 hours of video either. That's exactly how I felt when I started, so when I learned to code I had to learn on my own since my "perfect course" didn't exist. I decided I would learn to code by building a web app that teaches German, and I did it all without any programming experience.

I'm not going to lie - it was a challenge. I probably spent 4 hours trying to figure out how to make text in a text box appear on the screen. But slowly and surely, by breaking down big problems into small pieces, I was able to figure it all out own - and Populearn was born! Now you can learn from my experience and I'll teach you how to code by coding.

Why me?

I studied business at university, not computer science, and I didn't go to Stanford or another Ivy League University either. After graduating I ended up working at the Canadian Embassy in London... and while it was a very prestigious job, it wasn't for me. I knew I wanted to do something “online”, but I didn’t have any experience. So, I decided to create my own.


The guy I was dating when I was living in London had to move back to New Zealand to finish his degree, so I was faced with a choice: stay in London (alone) at a job I didn’t like, or move to New Zealand and work towards my dream career. It was an easy decision.

I spent the next three months learning PHP and JavaScript, and built my first website. I wanted something tangible I could show potential employers, and I ended up getting a job at an SEO agency in Sydney – helping banks and insurance companies rank better in Google.


So we were living in Sydney, I had spent 2 years working in SEO, and I watching a Moz (formerly SEOmoz) training video and I saw an incredible presentation by a company called Conversion Rate Experts. Instead helping their clients earn revenue by getting move visitors to their site, they were focused on doing a better job “converting” the visitors that were already there. I immediately fell in love with the idea, emailed them, and persuaded them to hire me. It was the best decision I have ever made, and I got to spend the next 5 years consulting with amazing businesses (some of which I bet you have already used today).

As soon as I had my first 50% win (the new website I built for my client earned them something like $1,000,000 more a year) I thought to myself “I want a million dollars…” so I built 10 different websites for myself in 10 different industries, and over the next few years two of them got really popular.


I told myself that when I made more money from my websites than I did consulting I would resign, but I loved consulting so much that I stayed in that state for 2 years before finally quitting. Now, I spend my day working on my own websites… and my friends joke that I got to retire at 30 :)


At the start of the year I did this big soul-searching “5 year plan” thing, and decided that I want to do more with my life. My best friend and I were talking and he said that he wanted to learn to code, and was going to sign up to a $10,000 boot camp… and I said you’re crazy! I learned to code for FREE, and knew he was smart enough to do it too. But he was studying, had all sorts of excuses why it was better to pay for a class, so I made him a deal. I would teach him how to code, and if I failed – then he could pay for his outrageously expensive coding school. So here we go! The new Populearn is the course I’m making to help him (and you!) learn to code for free. All you need is a text editor, an ftp client, and web hosting. Then, you can start the free coding lessons!

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If you have any questions or feedback about Populearn, feel free to shoot me an email at I get about 150 emails a day, but I will do my best to get back to you as soon as I can ;) Thank you for reading all this!